Thursday, September 27, 2007

Real Estate Sales See Benefit From Virtual Reality

It's true.

The use of virtual reality tours of homes from real estate does increase sales. The home buyers searching online and taking the virtual tours are more likely to visit the homes and are more ready to buy than their more traditional counterparts.

This is especially true if the sites include real estate video virtual tours. In fact, web visitors stay on a site 78 percent longer when the site includes video, according to information from Real Networks.

In addition, nearly 90 percent of visitors will watch the videos on the site. It's probably closer to 100 percent if it's a real estate site offering video tours. What potential home buyer wouldn't want to see a video of the property before calling the agent?

Just look at the popularity of sites like YouTube to see how effective video has become on the Internet.

If you have a real estate site and are not offering video virtual reality tours you are missing out on the hottest thing on the Web.

Let's face it. If buyers want to look at pictures of house they can get the local paper or pick up a free magazine at the convenience store.

Don't be left out, Ms. Real Estate Agent. Invest a little and join the 21st Century.